City of Edinburgh (unofficial)
Designing a Digital Home for The Meadows
Bridging the Gap: Bringing The Meadows Park Online
The Meadows is a well-loved public park in the heart of Edinburgh — but it lacked a dedicated website. Information was only available on-site or across scattered sources, making it harder for locals and tourists to plan visits or learn more about the space.
I designed a responsive website to give The Meadows a digital home — accessible on desktop, tablet, and mobile — making the park easier to explore anytime, from anywhere.
As part of a university project on public spaces, I redesigned a digital experience for The Meadows—one of Edinburgh’s most iconic parks. I led the full process from research to a responsive website, focusing on real-world usability, accessibility, and engagement for both locals and tourists.
Despite being one of Edinburgh’s most iconic parks, The Meadows lacked a dedicated website. Through user research, I found that both locals and tourists relied on scattered sources—TripAdvisor, news sites, or social media—for updates and events, making access to reliable information frustrating and inconsistent.
From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.
Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.
