Industry

Smart Tourism

Client

City of Edinburgh (unofficial)

Designing a Digital Home for The Meadows

Bridging the Gap: Bringing The Meadows Park Online

The Meadows is a well-loved public park in the heart of Edinburgh — but it lacked a dedicated website. Information was only available on-site or across scattered sources, making it harder for locals and tourists to plan visits or learn more about the space. I designed a responsive website to give The Meadows a digital home — accessible on desktop, tablet, and mobile — making the park easier to explore anytime, from anywhere.

As part of a university project on public spaces, I redesigned a digital experience for The Meadows—one of Edinburgh’s most iconic parks. I led the full process from research to a responsive website, focusing on real-world usability, accessibility, and engagement for both locals and tourists.

The Meadows, one of Edinburgh’s most iconic parks, lacked a dedicated website. I interviewed 8 users—a mix of tourists and local students—and found they relied on scattered sources like TripAdvisor and social media. This made accessing accurate, up-to-date park information frustrating and inconsistent.

From Insights to Ideas

After understanding what users needed — clearer info, calmer paths, and an easier way to explore — I translated these findings into design goals. The goal was simple: create a welcoming, mobile-friendly website that acts like a local guide in your pocket.

To quickly explore structure and functionality, I began with low-fidelity wireframes to test layout and content priorities. I designed the site with accessibility in mind—using a white-themed interface to reduce glare for outdoor use, and a green accent color to reflect the natural theme of the park. The layout was structured for easy scanning and readability, ensuring both locals and tourists could navigate effortlessly.

Success Metrics & Future Impact

While Scroll the Meadows is not yet live, the design was tested through feedback and prototyping to evaluate potential impact. Future deployment success could be measured using: Usability Insights -All testers found information within 90 seconds and described the UI as “clear” and “inviting.” -Majority stated they would use the site to plan a park visit. Projected Impact -60% reduction in time spent finding park information compared to third-party sources. -Boost engagement through immersive visuals, event highlights, and community features. -Design structured to support mobile-first exploration and accessibility for all.