Competitor Audit I evaluated Flipd, Freedom, and Stay Focused to understand how existing tools approach screen time management. -Flipd stood out for its gamified approach and customizable features—best suited for users who want motivation without pressure. -Freedom offered powerful cross-device control and scheduling, ideal for professionals—but some users experienced sync issues. -Stay Focused was strongest on Android, with features like strict mode and Pomodoro timers—but lacked flexibility across platforms. Challenges Faced -Recruiting a balanced group of participants in a narrow age range -Navigating self-reported data and emotional responses -Distilling qualitative and quantitative findings into clear design actions What I Took Away This project sharpened my understanding of behavioural UX. I saw how small design choices—like a notification or scroll mechanic—could deeply influence how people feel and act. Most participants didn’t want to be locked out of apps. They wanted tools that helped them build better habits, not punish them. That insight stayed with me. Design Opportunities -Use soft prompts to encourage breaks, not abrupt blocks -Add natural stopping points in content feeds -Offer self-set limits with positive reinforcement -Focus on content that matters — not just what’s trending Conclusion Gen-Z’s relationship with social media is emotional, functional, and conflicted. Overuse is real, but so is the desire for control. This research isn’t just about cutting screen time — it’s about creating experiences that work with users, not against them.